Good Sense
Communications
A specialist PR and media consultancy for health, science and policy.
Our
Expertise
Good Sense Communications provides senior communications counsel for organisations at the intersection of health, life sciences and policy.
Led by a former journalist and national news editor, the consultancy acts as a strategic partner and external sounding board, bringing the editorial judgment and media instincts that in-house teams don't always have.
Helping leaders shape their narrative, navigate complex media landscapes, and build the kind of authoritative presence that moves policy and attracts investors.
About
Sarah Harper
Good Sense Communications was founded by Sarah Harper, a former journalist and editor with 15+ years experience at the heart of national newsrooms.
Sarah led commercial news operations as Editor at ITN, following years of producing high-stakes news coverage for ITV News and Sky News. She brings an insider’s understanding of how global stories are built, what makes a narrative newsworthy and how the right communications can shift policy.
She left the newsroom to lead the communications function at Airfinity, a health data company that became the world’s go-to independent data source during the COVID pandemic. There, she delivered a front page FT exclusive that changed NICE policy on patient access, worked with former Prime Minister Gordon Brown on vaccine equity, and produced analysis used by the White House during the China COVID outbreak.
That experience, at the intersection of health, data and media, is what she now brings to clients as a fractional communications leader and trusted sounding board.
Our Services
Fractional Communications Leadership
Senior PR leadership for growing companies without a full-time hire. Typically one day a week, spread flexibly across the week so you have a senior voice available when you need it.
PR & Narrative Strategy
Finding the story that matters and making sure the right people hear it. Strategic messaging and campaign planning aligned with your organisational goals and the audiences you need to reach.
Specialist Media
Relations
Leveraging an established global network of journalist contacts across top-tier print and broadcast media, in health, pharma, science and business sectors.
Strategic Insights & Data Storytelling
From news-chasing to news-making. Shaping research and unique data into original, topical narratives that provide fresh perspectives and industry insights.
Crisis Resilience & Advisory
Providing rapid narrative control and strategic counsel to protect brand reputation and maintain stakeholder trust during high-stakes or unexpected events.
Power Hour Workshop
A focused, one-hour session to tackle a specific communications challenge, opportunity or decision. Come with a question, leave with a clear way forward.
Work
Examples
