Good Sense
Communications
A specialist PR and media consultancy turning complex health and technical insights into global news narratives.
Our
Expertise
Good Sense Communications specialises in securing earned media coverage for organisations at the intersection of Health, Life Science and Technology.
Led by a journalist and former national news editor, the consultancy bridges the gap between technical expertise and global newsrooms. By leveraging strategic, data-led storytelling, we help clients move beyond the noise to lead global conversations, influence policy and build authoritative brands that attract investors.
About
Sarah Harper
Good Sense Communications was founded by Sarah Harper, a media strategist with 15+ years experience at the heart of national newsrooms. Sarah led commercial news operations as Editor at ITN, following years of producing high-stakes news coverage for ITV News and Sky News. She brings an insider’s understanding of how global stories are built and what makes a technical narrative "newsworthy".
Sarah moved from the newsroom to lead the communications function for a high-growth health data scale-up, where she applied her editorial expertise to establish the company as a global reference point for governments and top-tier media. This role centered on leveraging proprietary analytics to generate over 20,000 media citations annually and securing front-page exclusives that shifted international health policy.
By combining deep editorial judgment with a proven track record in technical sectors, Sarah helps leaders navigate complex media landscapes and secure the external validation necessary to lead their category.
Our Services
PR & Narrative Strategy
Developing PR strategies aligned with organisational goals, supported by actionable plans and measurable metrics to track real-world impact.
Press Releases
Expertly crafted press releases that leverage strategic news hooks and proprietary journalist networks to secure top-tier coverage while boosting SEO and AI-search visibility.
Specialist Media
Relations
Cultivating high-value journalist partnerships through deep sector expertise and the editorial judgment to align your narratives with the exact angles and timing the modern newsroom demands.
Strategic Insights & Data Storytelling
From news-chasing to news-making. Shaping research and unique data into original, topical narratives that provide fresh perspectives and industry insights.
Executive Communications
Positioning leaders as industry pioneers through high-impact content, including authored Op-Eds, keynote speeches, and coaching for high-stakes media engagements.
Crisis Communications & Advisory
Providing rapid narrative control and strategic counsel to protect brand reputation and maintain stakeholder trust during high-stakes or unexpected events.
Work
Examples
